How ONDC works in simple terms
In Simple words
The ONDC network makes it easier for small retailers to be discovered. Once a retailer lists its products or services using the ONDC’s open protocol, the business can be discovered by consumers on e-commerce platforms that follow the same protocol.
A consumer searching for the product can see the location of the seller and opt to buy from the neighbourhood shop that can deliver faster compared to an e-commerce company. This may promote hyperlocal delivery of goods such as groceries, directly from sellers to consumers
What ONDC is
- An open network
- Eliminates the need for a central intermediary
- An enabler for e-commerce expansion
- An enabler for broad-based innovation
- Market and Community-led initiative
What ONDC is not
- An application or a platform
- A central intermediary
- A medium to help digitize businesses
- A regulator
